Sir Terence Conran is one of the world’s best designers. Inspired by Terence’s time in Scandinavian and his love of mid-century modern design classics. Plain Simple Useful epitomizes the Scandinavian way of living that has become synonymous with his whole design ethos.

This collection links together his stripped-back, non-ostentatious view of design, with the highest quality production techniques and a sophisticated view on modern color trends and contemporary tastes.